McDonald’s AACM Summer Beverages OOH + Social
I was tasked with writing an African-American Consumer Market (AACM)-focused headline for McDonald’s summer beverages and the Spicy McCrispy, a high-affinity product in this market.
Drawing inspiration from the vibrant colors of the tasty frozen trio and the beauty of diversely melanated shades, I settled on the headline below.
My Role: Art Director + Copywriter
Credits: Account: Chantinique Higgins
McDonald’s Black Friday Free-Standing Insert
This coupon sheet highlighted the QPC and McCrispy while driving awareness of McDonald’s Rewards program.
My Role: Art Director + Copywriter