Pandora static banner refresh for Valentine’s Day and Easter, highlighting that The UPS Store can ship anything you need, whether big or small, inexpensive or invaluable. To differentiate from 2024’s focus on traditional holiday symbols in the form of plush toys (a teddy bear and a bunny), we featured fragile and high-value items. For Valentine’s Day, we showcased a Cupid statue; for Easter, a basket filled with chocolate eggs and foil-wrapped chocolate bunny. In addition to evolving the product storytelling, we updated the banners to align with TUPSS' new visual style, incorporating a glowing border, blue gradient and box shadow.
My Role: Art Director
Credits: Creative Director: Angelo Patrona, Copywriter: Riley Geschke
Original Imagery
Valentine’s Day
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An early idea included using images from the "Tinder shoot." Featuring a flirty, confident UPS Store associate, the imagery was designed to highlight that The UPS Store don't just handle your packages, they handle them with care.
Early Concept - Tinder
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Easter
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