How do you eat your McDonald’s? Do you pair your Chicken McNuggets with tangy barbecue sauce, or are you more of a ranch person? Do you dip your fries in a creamy shake or cool frappé? Whatever your McDonald’s Mood, be bold, be flavorful, be yourself.
We created two spots, a 30-second and a 15-second cutdown featuring an animated “group chat.” It begins with “Allison” announcing a McD’s run and continues as her friends add their orders, highlighting the unique flavor combos and “moods.”
A 30-second radio spot, digital banners, and social media were also produced.
And yes, that’s my name in the :30 spot.
My Role: Art Director
Credits: Copywriter: Riley Geschke, Producer: Tara Twal
Influencer Engagement
McDonald’s of Greater Indiana and Southwest Michigan Unveil #McDonaldsMood Campaign
Marshall County Post
Press
Purdue’s Rising Star Sophie Swanson Partners with McDonald’s
NIL Daily
Early Concept
Before the McDonald’s Mood Group Chat concept took shape, I explored an idea centered on select social media influencers documenting their trips to McDonald’s to create personalized meals. These meals would be named after each influencer, eponymous like The Travis Scott Meal or The Saweetie Meal, with their names featured in the graphic design (e.g., The Darryl Meal). While the concept evolved after I filmed this video, I enjoyed filming and editing this.